How AI is Shaking Up Marketing Decision-Making

How AI is Shaking Up Marketing Decision-Making

2 mins

Get ready to meet your new marketing BFF - artificial intelligence! AI is here to turn all those boring old marketing decisions into a fun party with its mega math brain. Let's explore how robots are helping marketers be smarter and faster!

Marketing Chores Made Easy

First up, AI is tackling all those dull everyday marketing tasks, like reporting and data entry.[1] Now chatbots handle customer service chats, sounding more human than ever![2] AI also predicts sales numbers and potential customers who might leave.[3] And it buys ads and sets prices to get the most bang for your buck.[5] Pretty handy!

But most of this is just optimizing the usual stuff. Using AI's big brain for big picture strategy? Still needs some work.

The Ups and Downs of Marketing with Robots

AI can process insane amounts of data to make choices faster and better than any human.[3] It can get hyper personalized with customers by studying their every click.[4] And it prevents waste by predicting the best places to spend marketing dollars.[1]

But AI can sometimes be a know-it-all, doing things without explaining why.[2] It could also be a little biased if its data has issues.[5] And relying on it too much might make marketers lazy and creative.[4]

Pushing AI to the Next Level

To tackle these snags, research is looking at how to:

  • Make AI show its work and thinking.[3]
  • Combine AI and human smarts together.[4]
  • Apply AI to messy strategy problems, not just numbers.[2]
  • Get company cultures ready to trust AI.[5]

The Future with Our Robot Friends

While AI takes over more of the boring marketing stuff, strategic decisions still need that human touch.[1] With the right advances in AI transparency and company training, robots can help take marketing to the next level![2]

But for the best results, marketers need to use AI as a sidekick, not the boss. Together, human creativity and AI's math magic can understand customers like never before! The future's looking bright with our robot BFFs. 🤖